The following are some moodboard, material board and CMF applications based on created user personas
Persona: Kiyara
25 years old
Born in Delhi in 2000 (Gen Z)
Software Engineer and part-time DJ
Lives in a rented apartment in Bangalore, with 2 of her friends
Studied computer science engineering
Works at a tech startup - first job after college
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Fluent English, Hindi and Punjabi speaker
Likes indie-pop, dream pop and techno music
Has a big Instagram presence and following
Likes to party, socialize and hang out with friends
Goes to concerts and movies
Has recently become financially independent, and wants to buy an electric scooter to ease her commute to work and social events
*AI Generated Image
Brand board
Emotive Drivers:
CMF Inspiration board
A CMF application story developed based on Kiyara's persona and material board
A fresh, bright and bold CMF concept for an electric scooter, aimed at a Gen Z audience.
The concept includes a bold mix of colors, textures and finishes, that give the scooter an overall sense of quirk and visual and tactile interest
Let your scooter show off your personality through customizable vinyl stickers. (aimed at addressing Gen Z's desire for self-expression and personalization)
Persona: Shashi
49 years old
Part time social worker, homemaker
Lives in Bandra, Mumbai, with her husband and 11 year old daughter
Studied English literature and Philosophy
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Fluent English and French speaker
Likes jazz and blues music
Also a fan of Lata Mangeshkar
Likes to watch theatre
Has a large social circle of friends who often meet up and discuss about culture, politics, art over food and drinks
Needs a two-wheeler for local everyday commute within her neighborhood, for picking up her child from school, chores etc.
Quiet Luxury meets Nostalgia
*AI Generated Image
Brand board
Material board, made using found objects
CMF Inspiration Board
A CMF application story developed based on Shashi's persona and material board
A multi-toned electric scooter concept that hints at luxury with grace and playfulness
