Puddle was created as part of a 7-week Interaction Design Project. It aims to raise awareness about the water crisis and actively engage people in making water-conscious choices on an individual level.
Puddle
Interaction Design
Speculative
Climate
Futures thinking
Did you know, an average person consumes approximately
3000 litres of water everyday.
Out of this, only about 300 litres is used for household activities
such as washing, flushing, bathing, etc.
The rest of it is in the form of indirect or virtual water use through the goods that we consume.
It takes approximately 4300 litres of water to produce 1kg of chicken, while it only takes around 300 litres of water for 1kg of potatoes
Background
According to studies, if we keep using water the way we do today, in 16 years we will have no freshwater left on Earth. Apart from the direct water use that we have in way of household activities, there is a massive indirect water use that is not obvious to us. This use happens through the goods we consume.
Design Brief
How might we create a design intervention to actively engage people in making water conscious choices, while being aware of their direct and indirect water consumption.
Design Process
Define and Ideate
Secondary Research
Surveys
Prototype and Test
SME Interview
Personas
Impact Goals
Scenarios
Ideation Concepts
Information Architecture
User Flow
Wireframing
Visual Design, UI elements
Research
Testing
Insights from Interview with Subject Matter Expert
Persona
Age: 24 years old
Profession: Software Engineer, recently graduated and started her first job
Education: BTech in Software Engineering
Resides in: 2BHK apartment in Bangalore, which she shares with 2 friends
Hobbies: Crochet, Photography, Yoga
​
- Very active on Instagram and Telegram
- Believer of sustainable living
- Shops from thrift stores
- Exercises daily, likes to stay fit
- Has a small but close knit friend circle
- Is part of online sustainability communities
- Likes to stay updated with news and current affairs
- Believes in climate action and doing her part
- Volunteers at a local NGO on weekends
- Non-vegetarian
Ruhi Verma
“I want to make more sustainable food choices, but I don’t have the time”
Target Audience
An increasing number of consumers are becoming aware of the environmental issues that may have an impact on their lifestyles and consumption behaviours.
This group of individuals places a high value upon enhancing their lifestyle in terms of health and sustainability by valuing green living, which involves purchasing organic and local, embracing planet-friendly practices, etc. which, in turn, influences their family and friends to also adopt sustainable living and healthier lifestyle choices.
Members of this group are seen as being environmentally conscious, socially attuned, and as having a worldview that takes into account personal, community, and planetary outcomes.
LOHAS (Lifestyle of Health and Sustainability)
Aligning Impact Goals
Key Shifts Needed
I want to switch to eating sustainably, but I don't want to compromise my health.
​
Kabir, a student, a member of his college sustainability club
I want to teach my kids about the amount of water they consume everyday.
​
Chitra, an accountant, working mom
Many of my clients want resources that can help them track their sustainable eating patterns.
​
Kevin, a nutritionist and yoga instructor
I want to make more sustainable choices but I don't know how or where to start.
​
Shirley, an NGO worker
Scenarios
Potential Features
Learn
Calculate
Plan
Discover
Track
Increase awareness about the concept of virtual water and water footprint
Water footprint calculator for diet
Make your 5 day meal plan
Check out water conscious recipes
Resources from experts
Facts, figures, news about water
Track your water footprint
​
Set goals, earn rewards, leaderboard
Information Architecture
Colors
Typography
Anek Latin
Headings
Width 115, Weight 800
Width 110, Weight 300
Open Sans
Body
Regular
Bold
Italic
Bold Italic
Visual Elements: Explorations
Logo Explorations
Log in to Puddle and track the hidden water behind your meals
Calculate the water footprint of your meals through Puddle
Make water-conscious meal plans and check out new recipes in the Plan section
Learn more about the water crisis through resources, quizzes, articles, news, podcasts in the Discover section
Track your progress and see how your friends are doing through the leaderboard
Desktop Version
